Category Archives: Commercial fashion photo shoot

photographer of dress showing movement

Commercial fashion shoot with Trendhood Royale

Commercial fashion shoot for Trendhood Royale

The creative team

We did this photo shoot in my studio in Kingston upon Thames. The creative team were; Yollanda Musa (model), Caroline from C Walé (hair and make up) and myself as the photographer. The dress was designed and made by Trendhood Royale.

We got through a lot on this shoot, and this post is just about the dress. This is a dress which Yollanda wore to one of the numerous award ceremonies that she keeps getting invited to.

Trendhood Royale – dress designer

Trendhood Royale is a new business that is starting to make a name for itself. I have copied this text from their facebook page;

“We are poised to delivering exceptional contemporary pieces to women looking to brighten up their wardrobes with vibrant colors, unique patterns and styles. Trendhood Royale fuses design,quality and utility in every of our pieces while celebrating african prints and western unique fabrics.TR pieces are timeless and classic which guarantees a perfect thing to wear and will last for years to come. We promise u ” an image to remember” always”.

The dress in these images was designed specifically for Yollanda’s first ever beauty pageant, Miss Pride of Africa UK, for the evening gown segment. The design was inspired by Disney princess gowns, because they didn’t want to go for a more typical pageant gown.

Yollanda Musa – model

Yollanda is “small but perfectly formed”. I have worked with Yollanda on a number of occasions now, and I have lost count of how many awards she has won (and been nominated for) in the few years that I have known her. She has enormous energy and seems to be everywhere. She is definitely one of the most professional models I have had the pleasure of working with.

C Walé hair and make up

Caroline from C Walé does hair to an exceptionally high standard, as you can see in my photo of Yollanda’s hair.

How to photograph the dress?

My aim was to show how the dress looks in movement, because the way it hangs and moves is very striking in real life. I decided to do this by freezing movement, and also by blurring the movement.

These images were shot in my photo studio against a red background, using (mainly) studio flash;

Freezing the image

Freezing the image is very straightforward for this speed of movement. I asked Yollanda to swirl the dress around, and it’s movement was frozen by the studio flash. I do not know the duration of these flashes, but they are a lot shorter than the time the shutter is open. So the dress is frozen in movement.

The key light was a reasonably large soft box with grid in front of her (camera left). The fairly subtle rim light was provided by a tall think softbox with grid behind her (camera right).

Each photo is different, and it is difficult to “position” the dress precisely. It is hit and miss, So it is just a matter of taking photos until you are sure you have captured what you want.

Blurring the dress

Any photograph that is captured using flash is effectively a superposition of two exposures. One is the exposure captured with however much ambient light is present, and the other is the exposure due to the flash.

So if a photographer wants a moving dress to appear blurred, he has to use a relatively slow shutter speed, and have sufficient ambient light on the moving part of the dress. I achieved this using an LED light panel that was aimed primarily downwards towards the bottom of Yollanda’s dress. The intensity of light given off is adjustable, and it has “barn doors” to help limit the spread of light. So by brining the light close to Yollanda, pointing it downwards, and using the barn doors, I was able to keep most of it’s light off Yollanda’s head. Some light was spilling onto Yollanda at head height, but I decided it was not enough to interfere with the effect I wished to create.

In addition to the LED light panel, I directed an additional flash, fitted with a beauty dish, towards Yollanda’s head. The trick is to balance the light intensity of both light sources. This can be done by trial and error, but it is much easier if the photographer uses a light meter to measure how much light is being given off. The photographer can adjust both lights to give the same amount of light , or different amounts of light if that is called for. Bear in mind that the amount of ambient light depends on the shutter speed, and you don’t need to worry about the shutter speed when measuring the intensity of light from the flash (because the burst of flash light is much shorter than the length of exposure).

So if you have a light meter, it is very straightforward balancing your light sources.

Another important thing to consider is the colour temperature of the two light sources. These should match reasonably well, unless you want them to be different for artistic reasons.

Would you like to hire me for commercial photography?

Go have a look at my contact page 🙂

commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé

F8, 1/200, iso 200

commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé

F8, 1/5, iso 200 (different lighting to the preceeding image)

commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up artist C Walé commercial fashion shoot with Trendhood Royale, model Yollanda Musa, make up and hair by C Walé

 

 

 

commercial fashion photo shoot in Kingston upon Thames

Commercial fashion photo shoot in Kingston

Commercial fashion photo shoot for Mimi Florence Designs

Mimi Florence Designs is run by a gifted mother of three beautiful kids. She loves to crochet and make jewellery. Each item is custom made for the client. We set up a commercial fashion photo shoot to provide high quality images for her.

Personally I would describe designs from Mimi Florence as “extremely flattering for ladies who have lots of self confidence”. I mean particularly women who feel good about their bodies.

But look at my images from the photo shoot, and judge for yourself.

Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner

 

 

Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian TraynerCommercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner

Commercial fashion photo shoot for Mimi Florence Designs, photography by Ian TraynerCommercial fashion photo shoot for Mimi Florence Designs, photography by Ian Trayner

Technical info about setting up this commercial fashion photo shoot

Shooting high key in the studio

For the high key shots I used pretty standard high key lighting. I used two flash heads for lighting the white background, one on each side. These were each fitted with a tall slim softboxes. For the key light I used a 1m deep octaganol softbox with grid. I angled the key light with care so that it gave (a) flattering directional light on the models and (b) a good spread of light on the ground at their feet.

Yollanda’s hair obliged me to move the key light to the “less convenient” side of my studio, that is to say the right hand side, looking at the model from the camera. This side is less convenient solely because of the shape of my studio, and there is less room for putting lights on the right than on the left. If I had not done this, I would have been struggling with a shadow on Yollanda’s face from her hair (because her hair has a parting on her left, which is the right as you look at her from the camera).

Shooting outdoors using natural light

When we went outdoors I used only natural light. The location is the garden at the back of my photo studio in Kingston upon Thames. If you look at the very last photo, Michelle’s eyes are looking more or less in the direction of the sun, which was already quite low in the sky. Michelle is the model with slightly wavy hair, who is wearing the pink top. The models were sitting in dappled shade under a tree. Because sometimes the sun threw displeasing bright patches of light on the models, I had an assistant (actually it was Venus, the make up artist) hold up a semi-translucent screen between the sun and the models.

Also, because I needed more light coming onto the models from camera left, I had another assistant hold up a large white reflective screen (by large, I mean something like 6 feet by 4 feet). This threw just the right amount of light back onto the models faces. This combination gave a very pleasing natural light effect. Unless you were an experienced photographer, you probably wouldn’t notice that the ambient light had been “modified”.

The creative team behind this photo shoot

Photographer: Ian Trayner
Models: Yollanda Musa and Michelle Chaxs
Make up: Venus (search instagram for @_makeupby_vee_)
Designer: Mimi Florence Designs